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Why Use the OLAPLEX Toning Shampoo?

A fresh balayage deserves the right care , and the OLAPLEX Purple Toning Shampoo is a key part of that

This isn’t just any shampoo. It’s an essential tool for blondes and highlighted hair to keep brassiness away and maintain that salon-fresh tone at home.

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Sabrina told me about it at the studio, and I decided to try Olaplex products. Honestly, my hair has really changed — it's stronger, less damaged, and you can see the difference. What I especially appreciate is the trust I was able to have in this treatment, which truly delivers on its promises

Caroline M

After using Sabrina use the OLAPLEX routine on me , my hair felt softer, shinier, and healthier than ever. You can feel the difference right away!

Ryma, H

Discover at BAE studio , I'm FANN I’ve been using the K18 shampoo for a few weeks now and I can honestly say my hair has never felt this clean and healthy!!

Melany D.
4.5 / 5

"This is exactly what I needed. It exceeded my expectations in every way."

John Doe

"This is exactly what I needed. It exceeded my expectations in every way."

John Doe

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  • WHY APPLY A TONER TO YOUR HAIR? WHY APPLY A TONER TO YOUR HAIR?
    September 23, 2025

    WHY APPLY A TONER TO YOUR HAIR?

    You just had a bleach, highlights, or a balayage, and your stylist tells you about applying a toner? You might be wondering what it does and why it’s essential to enhance...

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